Martin Sidney Matsoff, CLU®

Financial Representative


In 1988 and at 42 years old, Marty Matsoff wanted a career change. He saw an opportunity to become a financial representative and thought "Let's try it for a year." Twenty four years later, Marty still enjoys working with small business owners and executives analyzing their personal and business needs and providing solutions. In addition, he finds enjoyment in mentoring fellow financial representatives within the office.  

Marty worked in several high level positions in the corporate world. He started as a CPA for Arthur Young. Next, he became the President at Lubotsky Tire Company. A few years later, he moved into a new position as CFO for Warehouse Shoes. Before becoming an entrepreneur, he was CFO for Sampson Investments. His prior work experience has given him a deep understanding of the type of financial challenges facing his clients.

Awards and Recognition
Marty has received the following awards:

Name Received Date
Million Dollar Round Table Qualifying/Life Member 1998-2011
Million Dollar Round Table Qualifying Member 1990-1997
Million Dollar Round Table Provisional Member 1989
National Quality Award 1990-2000, 2002-2006
National Sales Achievement Award 1990-2000, 2002-2003
Attracting Quality Associates (AQA) 1996

Associations and Memberships

Marty Matsoff enjoys giving back to the community. In the past, he has raised money for the Prevent Blindness America. For 10 years, he was a part of Friends of Froedtert Hospital Foundation, now called Froedtert Hospital Foundation, Inc, where he sat on the Advisory Board.

Currently, Marty spends his time with the Israel Bond Committee. He also is an active member of the Milwaukee Jewish Federation where he has been a member since he was sixteen.

Years of Experience

Representing Northwestern Mutual since 1988.


Degree Major Institution
Bachelor of Business Administration Accounting Wisconsin, U of (Madison)

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